There is but the first impression.

Most humans prefer interesting and shiny objects that coax and caress the senses. Most humans are drawn to things they can understand easily without fuss or strain. Most humans trust only those things that speak of quality, coherency and concision.

At a.b.johnson design...

we do this.

big stuff
small stuff
inbetwixt
whole shabang





p.s. Yes, there's more. But these are the tasties.